SanDisk at the NLC Finals

Overview

When SanDisk wanted to make an impact at one of the biggest esports events in the Nordics, the LeaguesGG NLC Finals in Stockholm, they teamed up with us to create a booth full of energy and interaction. Together, we designed and delivered a brand experience that connected directly with the gaming community and stood out on the event floor.

Challenge

SanDisk’s goal was to increase visibility among competitive gamers while positioning their brand as a trusted choice for performance and reliability. The challenge was to turn a tech-focused product into something fun, engaging, and memorable for players and fans visiting the event.

Our Approach

We built a booth concept focused on energy, competition, and engagement. Throughout the day, visitors could take part in several interactive activities that kept the space alive and buzzing:

• 🎡 Spin the Wheel: Visitors tried their luck to win SanDisk goodies.
• 🎮 1vs1 League of Legends Challenge: Quick and intense matches for glory and prizes.
• ❓ Gaming Quiz: A fun way to test knowledge and win giveaways.

Everything from layout to staffing was designed to drive participation and leave visitors with a strong connection to the SanDisk brand.

Results

The booth became one of the most popular spots at the finals, attracting steady crowds and great reactions from players and spectators alike. The mix of gaming, giveaways, and friendly competition generated real excitement and helped SanDisk strengthen its connection with the gaming community.

Collaboration

A big thank you to Jane Shepard and the SanDisk team for the trust and collaboration. Working together made it possible to deliver an activation that truly stood out.

And of course, thank you to all the gamers and visitors who brought the energy and made the experience unforgettable.

Highlights

Check out some of our favorite moments from the event below. 👇