Work
Tele2 Road to DreamHack
Niche
Campaign
Year
2024
Services
Content, Influencers, Tournaments
About
Tele2 wanted to create hype and participation around its custom Fortnite training map, Tele2 Cyber City. Glitch Hub helped develop Road to DreamHack, a campaign built around creator promotion, livestreams and tournaments that gave gamers a natural reason to play the map.
Results
The campaign created strong engagement and filled all tournament spots within 10 seconds of launch. At DreamHack, the activation continued on site, where visitors could challenge Fortnite influencers in the Tele2 stand.
Other case
