Work
Gaming Generations
Niche
Festival
Year
2026
Services
Events, Content, Strategy
About
Gaming Generations is an open gaming festival built for families, young audiences and curious first-time gamers. The concept brings together gaming stations, partner activations, competitions and entertainment in a public, accessible format designed for shopping centres and destinations.
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Results
The format gives brands a credible way to meet gaming audiences outside traditional esports environments. With partners across tech, entertainment, food and retail, Gaming Generations turns gaming into a shared experience for families, visitors and commercial partners.
Gaming Generations V1
Sweden Mall of Scandinavia - April 12th - 14th 2025
Gaming Generations V2
Sweden Mall of Scandinavia - November 21st -23rd 2025
Gaming Generations V3
Denmark Fisketorvet - April 10th - 12th 2026
Other case
