Work

Tradera Game Week

Niche

Event activation

Year

2025

Services

Events, Activations, Community Programming, Production

About

Tradera wanted to bring gaming and collector culture to life in central Stockholm. Glitch Hub helped create Tradera Game Week, a week-long event at Kungsgatan 18 with a TCG pop-up store, on-site card grading, Trade Days, gaming nights, tournaments and community activities.

Results

The event turned Tradera into a physical meeting point for players, collectors and fans. By combining trading, tournaments, retail and themed experiences, Tradera Game Week gave visitors a clear reason to engage with the brand beyond the digital marketplace.